01
How to Set a Dental Marketing Budget
A step-by-step method for setting a dental marketing budget from case value and conversion rates, rather than from a percentage of revenue.
Guides for practice owners
The mechanics, not the pitch.
Guides on the decisions that determine whether dental advertising works: what to spend, what counts as a lead, and what happens to the calls you already pay for.
Qualify your marketRead the guide
02
What Counts as a Qualified Dental Lead
How to define a qualified dental lead so campaign optimization targets patients rather than form fills, and who should own each part of the definition.
03
The Missed-Call Problem in Dental Practices
Why unanswered calls quietly consume dental advertising budgets, how to measure the loss, and which fixes actually change the number.
Start with fit
Apply this to your own market.
Share your practice goals, current spend, and the patient opportunities you want to create.
Start qualification